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April 10-12 | Omaha, NE
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Tuesday, April 11 • 4:00pm - 4:30pm
Branded Currency 2.0: The Mobile Revolution

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The mobile revolution in branded currency is about far more than simply digitizing gift cards. By bringing all forms of branded currency – rewards, loyalty, promotions, and gift cards – onto a single digital platform merchants can transform the customer experience and significantly increase customer engagement & lifetime value. Learn from an industry expert with first-hand experience how brands such as Starbucks and Dunkin’ Donuts leveraged mobile to reshape how we view branded currency today and how they set the stage for next wave of innovation that will define Branded Currency 2.0.

avatar for Alan Paul

Alan Paul

Founding Member & Head of BD, CARDFREE
Alan is a founding member of CARDFREE with over 12 years of strategy, finance, and business development expertise. He has been in the mobile commerce space for the past 7 years and has worked on several major deployments including the Dunkin’ Donuts and Taco Bell mobile apps, which together have amassed over 30M downloads. In his current role Alan primarily works with merchants and partners to structure deals, develop business cases & ROI... Read More →

Tuesday April 11, 2017 4:00pm - 4:30pm
Grand Ballroom East - 2nd Floor